Answer Engine Optimization (AEO) is the practice of optimizing content so it can be directly understood, selected, and cited by answer engines such as:
Google AI Overviews (formerly SGE)
Featured snippets
Voice assistants (Google Assistant, Siri, Alexa)
Chat-based AI search tools
Instead of focusing only on rankings and clicks, AEO focuses on providing the best possible answer to a userβs question β clearly, accurately, and quickly.